Digital Marketing Course in 7 Hours | Digital Marketing Tutorial for Beginners [2023] | Edureka

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πŸ”₯Edureka Digital Marketing Course (Use Code “π˜πŽπ”π“π”ππ„πŸπŸŽ”):
πŸ”΄Subscribe to Edureka YouTube channel for latest video updates:
This Edureka ‘Digital Marketing Full Course’ is a complete guide to learn Digital Marketing from scratch which covers in-depth knowledge about different concepts of Digital Marketing, Types of Marketing, SEO, Career opportunities in Digital Marketing. This Digital Marketing tutorial is ideal for beginners and experienced professionals. Below are the topics which will be covered in this Digital Marketing Tutorial for Beginners:
πŸ”Έ Module 1: Introduction to Digital Marketing
0:00 Introduction
4:06 What is Digital Marketing?
5:53 Digital Marketing Trends
13:13 Importance of Digital Marketing
17:57 Top reasons to learn Digital Marketing
24:48 Channels of Digital Marketing
25:28 SEO
31:18 PPC
37:18 Content Marketing
42:58 Social Media Marketing
52:48 Email Marketing
56:58 Google Analytics
58:58 Conversion Rate Optimization
πŸ”Έ Module 2: Search Engine Optimization
1:06:24 Why do you need SEO?
1:11:50 What is Search Engine Optimization?
1:21:40 Types of SEO
1:34:20 How does Search Engine work?
1:42:17​ Tactics and Methods
​1:49:38 How to optimize Keywords?
​1:53:50 Title Optimization
​1:58:04 SEO Tools
​1:59:40 Guidelines
2:04:40 What is On-Page SEO?
2:04:50 Importance
2:06:20 What are On-Page ranking factors?
2:12:00 Proper insights about On-Page SEO
2:14:00 Best tricks and practices
2:17:40 What is Off-Page SEO?
2:18:40 Importance
2:19:50 Link and Non-link related Off-Page SEO factors
2:24:21 Backlinks
2:25:01 Off-Page vs On-Page SEO
2:25:51 Benefits
πŸ”Έ Module 3: Paid Marketing with Google Ads
2:27:01 Concept of Advertisements
2:34:01 Concepts of Paid Search
2:38:17 AdRank
2:44:27 Quality Score
2:50:27 Quality Score Example
2:51:27 Types of Search Queries
2:51:37 Navigational Search Queries
2:52:47 Informational Search Queries
2:53:47 Transactional Search Queries
2:55:47 Why Google Ads
2:56:51 Business Goals
3:03:11 Search Ads
3:04:01 Google Search Network
3:04:51 Google Ads Account Structure
3:05:31 Keyword Match Types
3:07:35 Google Ads Interface
3:07:55 Display Ads
3:10:50 Display Ads Targeting options
3:16:06 Video Ads
3:17:59 App Ads
3:19:28 Shopping Ads
3:21:18 Metrics for SEM
3:28:59 Introduction to Google Ad Sense
3:31:29 Types of Ads
3:41:00 How does AdSense work?
3:43:20 Getting paid AdSense
3:44:59 Methods of Payment of AdSense
3:55:14 Metrics of AdSense
4:00:34 Managing Google Ads
4:01:04 Steps for setting up Paid Campaign
4:01:46 Identify Measurable Goals
4:03:16 Google Keyword Planner
4:15:39 Views Ads in Data Analytics
4:17:49 Multi Chain Funnel Report
4:19:49 Optimization
πŸ”Έ Module 4: Social Media Marketing
4:32:32 What is Social Media Marketing
4:34:42 Pillars of Social Media Marketing
4:37:42 Social Media Marketing Tools
4:39:52 Social Media Tips
4:42:22 How to choose the best platform?
πŸ”Έ Module 5: Affiliate Marketing
4:43:22 Understand Affiliate Marketing
4:47:12 Key Terminology
4:58:46 How does Affiliate Marketing works
5:0:26 Setting up Affiliate Marketing as Merchant
5:04:42 Setting up Affiliate Marketing as Affiliate
πŸ”Έ Module 6: Digital Marketing Planning & Strategy
5:16:05 Why Digital Marketing Plan is necessary?
5:19:01 What is the structure of a marketing plan?
5:28:21 How to make an effective marketing plan?
5:32:43 Best practices
5:35:38 Why do you need a digital marketing strategy?
5:35:58 What is a Digital Marketing Strategy?
5:36:48 How to get started?
5:40:36 Key points to note
5:42:43 How to structure a Digital Marketing Plan?
5:47:21 Tactics to tackle the challenges
πŸ”Έ Module 7: Create an IDM Campaign
5:54:31 Need of IDM Campaign
6:00:23 Challenges in IDM
6:05:21 Integrated Digital Marketing Strategies
6:13:16 Examples of IDM Campaign
πŸ”Έ Module 8: Digital Marketing Career
6:20:05 Who is a Digital Marketer?
6:24:09 Why choose Digital Marketing?
6:29:17 How to become a Digital Marketer?
6:34:48 Beginner-level Interview Questions
6:52:37 Executive-level Interview Questions
7:12:11 Managerial-level Interview Questions

πŸ”΄Subscribe to our channel to learn more about Digital Marketing Full Course.

πŸ”΅Edureka’s Digital Marketing Tutorial Playlist:

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#Edureka #EdurekaDigitalMarketing #DigitalMarketingFullCourse #DigitalMarketingTutorialForBeginners #digitalmarketingtutorial #digitalmarketingtraining

For Online Training and Certification, Please write back to us at sales@edureka.in or call us at IND: 9606058406 / US: 18338555775 (toll-free) for more information
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This Post Has 50 Comments

  1. Got a question on the topic? Please share it in the comment section below and our experts will answer it for you. For Digital Marketing Certification, Visit our Website: http://bit.ly/3tC0gbH (Use Code "π˜πŽπ”π“π”ππ„πŸπŸŽ") πŸ”΄Subscribe to Edureka YouTube channel for latest video updates: http://bit.ly/2ADbbb1
    Below are the topics covered in this Digital Marketing Certification tutorial video:
    πŸ”Έ Module 1: Introduction to Digital Marketing

    0:00​ Introduction

    4:06​ Introduction to Digital Marketing

    5:53​ Digital Marketing Trends

    13:13​ Importance of Digital Marketing

    17:57​ Top reasons to learn Digital Marketing

    24:48​ Channels of Digital Marketing

    25:28​ SEO

    31:18​ PPC

    37:18​ Content Marketing

    42:58​ Social Media Marketing

    52:48​ Email Marketing

    56:58​ Google Analytics

    58:58​ Conversion Rate Optimization

    πŸ”Έ Module 2: Search Engine Optimization

    1:06:24​ Why do you need SEO?

    1:11:50​ What is Search Engine Optimization?

    1:21:40​ Types of SEO

    1:34:20​ How does Search Engine work?

    1:42:17​​ Tactics and Methods

    ​1:49:38​ How to optimize Keywords?

    ​1:53:50​ Title Optimization

    ​1:58:04​ SEO Tools

    ​1:59:40​ Guidelines

    2:04:40​ What is On-Page SEO?

    2:04:50​ Importance

    2:06:20​ What are On-Page ranking factors?

    2:12:00​ Proper insights about On-Page SEO

    2:14:00​ Best tricks and practices

    2:17:40​ What is Off-Page SEO?

    2:18:40​ Importance

    2:19:50​ Link and Non-link related Off-Page SEO factors

    2:24:21​ Backlinks

    2:25:01​ Off-Page vs On-Page SEO

    2:25:51​ Benefits

    πŸ”Έ Module 3: Paid Marketing with Google Ads

    2:27:01​ Concept of Advertisements

    2:34:01​ Concepts of Paid Search

    2:38:17​ AdRank

    2:44:27​ Quality Score

    2:50:27​ Quality Score Example

    2:51:27​ Types of Search Queries

    2:51:37​ Navigational Search Queries

    2:52:47​ Informational Search Queries

    2:53:47​ Transactional Search Queries

    2:55:47​ Why Google Ads

    2:56:51​ Business Goals

    3:03:11​ Search Ads

    3:04:01​ Google Search Network

    3:04:51​ Google Ads Account Structure

    3:05:31​ Keyword Match Types

    3:07:35​ Google Ads Interface

    3:07:55​ Display Ads

    3:10:50​ Display Ads Targetting options

    3:16:06​ Video Ads

    3:17:59​ App Ads

    3:19:28​ Shopping Ads

    3:21:18​ Metrics for SEM

    3:28:59​ Introduction to Google Ad Sense

    3:31:29​ Types of Ads

    3:41:00​ How does AdSense work?

    3:43:20​ Getting paid AdSense

    3:44:59​ Methods of Payment of AdSense

    3:55:14​ Metrics of AdSense

    4:00:34​ Managing Google Ads

    4:01:04​ Steps for setting up Paid Campaign

    4:01:46​ Identify Measurable Goals

    4:03:16​ Google Keyword Planner

    4:15:39​ Views Ads in Data Analytics

    4:17:49​ Multi Chain Funnel Report

    4:19:49​ Optimization

    πŸ”Έ Module 4: Social Media Marketing

    4:32:32​ What is Social Media Marketing

    4:34:42​ Pillars of Social Media Marketing

    4:37:42​ Social Media Marketing Tools

    4:39:52​ Social Media Tips

    4:42:22​ How to choose the best platform?

    πŸ”Έ Module 5: Affiliate Marketing

    4:43:22​ Understand Affiliate Marketing

    4:47:12​ Key Terminology

    4:58:46​ How does Affiliate Marketing works

    5:0:26​ Setting up Affiliate Marketing as Merchant

    5:04:42​ Setting up Affiliate Marketing as Affiliate

    πŸ”Έ Module 6: Digital Marketing Planning & Strategy

    5:16:05​ Why Digital Marketing Plan is necessary?

    5:19:01​ What is the structure of a marketing plan?

    5:28:21​ How to make an effective marketing plan?

    5:32:43​ Best practices

    5:35:38​ Why do you need a digital marketing strategy?

    5:35:58​ What is a Digital Marketing Strategy?

    5:36:48​ How to get started?

    5:40:36​ Key points to note

    5:42:43​ How to structure a Digital Marketing Plan?

    5:47:21​ Tactics to tackle the challenges

    πŸ”Έ Module 7: Create an IDM Campaign

    5:54:31​ Need of IDM Campaign

    6:00:23​ Challenges in IDM

    6:05:21​ Integrated Digital Marketing Strategies

    6:13:16​ Examples of IDM Campaign

    πŸ”Έ Module 8: Digital Marketing Career

    6:20:05​ Who is a Digital Marketer?

    6:24:09​ Why choose Digital Marketing?

    6:29:17​ How to become a Digital Marketer?

    6:34:48​ Beginner-level Interview Questions

    6:52:37​ Executive-level Interview Questions

    7:12:11​Managerial-level Interview Questions

  2. Love you @edureka
    Love you
    Love you
    πŸ’“πŸ’“πŸ’“β€οΈπŸ’•β€οΈπŸ’•πŸ’“πŸ’“β€οΈπŸ’“β€οΈπŸ’•β€οΈπŸ’“β€οΈπŸ’“β€οΈπŸ’“

  3. Thanks a lot for the video on digital marketing. Can you explain how to start a Google adwords campaign, how to manage those campaign with live examples?

  4. I have a question, please answer it: While setting a Digital Marketing framework, the combination of When, How, and Where are often referred to as: Marketing tactics, or business plan, or value proposition or customer journey?

  5. Edureka great content as always. You are a BIG inspiration to new comers like me who come from Digital Marketing agency and with your inspiration have started a Digital Marketing channel in Telugu for Business Owners. Thank you for the great content. πŸ™‚

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